May 18

Filipinos

During the weekend we published the Filipinos project.

We pushed two sites, as a result of the work that we have been doing in collaboration with Filipinos and Publicis, here at Barcelona.

We had been working on a new redesign of the site, with fresh look and new content accordingly with a new branding, look and feel, introducing the new spot and focusing in consumer opinion, through social connections and through the site.

The new spot is promoted with a microsite that hosts an user generated application to build your own movie being the central star of the spot.

In few steps you will be able to upload a picture, create a mask, adjust position, color, tone, brightness and you are done, you have your own movie to send it to your friends.

You can check it online:

Corporate Site
Sé el protagonista del anuncio de Filipinos

We also made a series of banners that are already appearing in the main digital services and sites, and we are also using Facebook to establish a connection with users.

You can read the project profile of both works here:

Filipinos Corporate Site
Filipinos Protagonista

This was a thought work delivered in a short time and we want to thanks to everybody involved in it to make it smoother.

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