Hydroponic in Jovoto
At Gimmicklab we have been designing the Hydroponic collection for about 8 years. Lots of designers, artists and illustrators have been collaborating in this process of lifting a Surf, Skate and Snowboarding brand in Barcelona.
Our aim has always been to deliver highly creative stuff for their collections and communication. That's why we have always involved very good creatives in every process, such as Quito Leal and Mauricio Alarcón that together, developed an award winning campaign in San Sebastian Festival. Or Ibai Acebedo who's T-Shirts where some of the most sold ones in every collection, or Jesús Galiana whom we try to work with in any project at Gimmicklab, not only for his artistic skills, but also for his creative skills in every field. With Jesús and Ibai we developed the Hydroponic Casino Banner which was produced by Fali, Cristian and Sergio.
But that was not enough. We where looking for news ways to take Hydroponic into a new level, and while designing on logos for the Creative Community Jovoto we decided that it was a good idea to convince they guys at Hydroponic to start a contest in a Crowdsourcing community. By doing this, involving many more creatives, but not two or three, hundreds of them; we wanted to turn Hydroponic into a walking art gallery.
There is much more to say about this strategy, but we guess it would fit a pretty long case study. Let's hope we have the time to do it once the contest is finished.