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HY 2010 Communication
We are not from Brooklin, but we are cool.
We had coordinated the new communication campaign for Hydroponic. At this time, Hydroponic had involved so many artists collaborating with the brand designing the clothes and through several projects and our role is mainly creative and about coordinated.
The new attitude resumes the spirit of this brand, young, fresh, artistic and deeply connected with the skate, surf and snow... sports that everyone involved with the brand likes to practice.
You will see this new air present in all the new productions such as ads, print, media campaigns catalogues, website and social media presence, videos, action photographic sessions or whatever that we will produce.
We decided to play hard during recession time, and from now all the communication will be internet based. We prefer to spend resources producing content rather than distributing them, at the end we are confident, internet is the best distribution platform. The brand is focused helping young and talented skaters, surfers and snowboards so this is a natural approach to take.
This new attitude is the result of the collaboration between different minds: Cristian Sans and Sergio Espín (Gimmicklab), Ibai Acevedo (Photography), Jesús Galiana, Guillermo Lucini (Zuk) and Christian Beltri (Conspiracy Studio). It feels so great to work with such a talented people.
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