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Comunidad Filipinos
During early 2005 we were already talking about internet communities and user generated content with Filipinos managers, they had the intention to step closer on the internet users but not in the common marketing ways. They wanted to offer something helpful and cool for users and not the common marketing practices in Internet.
We created Filipinos Community a container for all the actions that were succeeding, starting with Conexión Filipinos and Buen Rollo TV.
The community was the scenario for all this actions giving to the user all the tool to manage all the different promotions in the same space, increasing branding and user friendly process.
We were developing the community and planning the different actions in a strength relation with the client marketing team during two years.
Site URL: http://www.filipinos.com
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