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Genové Logo
This was one of the most challenging projects we have ever worked on. Genové needed us to re-design some really good products that didn't hit the market thought the packaging was so 5 years ago. The task took several months, back and forth with the client until we discovered that the main mistake was the logo. It was too complex and it took us 3 packaging attempts to notice that if we didn't change the logo there was nothing to do. What they wanted was something clean, elegant yet powerful and adaptable. Simple things work better from our experience, and in this case, Helvetica Neue thin worked perfectly on its own for a pharmaceutical company that wanted to re-design their identity. This logo fitted so well every packaging design that we where invited to re-design the whole line of packs, as well as the advertising, catalogs and every other communication item. We tried grid every pack in relation with the hight of the "n" and it resulted in a very solid and consistent identity that made Genové look completely in the shelfs.
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