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Mínima Expresión Identity
Mínima Expresión is a fusion between an industrial engineer and and a decorator that are developing interior designs for commercial businesses. By using 2 apostrophe's in the "o", the original one and the added one, this letter gets an expressive and characterized shape that gives an attitude of innovation and surprise to the brand. The font has been re-touched in photoshop and then vectorized to make it look rounded. Colors have been chosen for the business cards in order to give a card to a client according to the personality of him.
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