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Actimel Corporate Site
Young & Rubicam and Actimel wanted to change their corporate flash style site giving a new philosophy to their internet platform and extending their marketing campaign.
Our proposal offered a solid identity, web standards orientated and semantically constructed to build an easy indexable platform to perform well with search engines.
The site offered a wide range of product and consumer information such as technical info, faq?s and answers about the product, as well as a set of case studies made in different universities testing the product benefits.
With a clean and non cluttered interface all the information was structured into logical levels making navigation across the content something intuitive and fast.
As additional content All the TV ad were published on the site and a Flash Weather application was coded to give users the local weather conditions.
All the site was coded using XHTML, CSS, Javascript, PHP and MySQL. Validation and Standards were a goal and all the content was indexed fast by search engines, promoting the rank of the site to the top on related searches.
The site was builded in two different languages using dynamic methods.
We really appreciate the effort of our client to step in a new internet concept, leaving apart typical and traditional web structures and promoting a new orientation being more user friendly, using web standards and breaking with the previous Flash sites concepts that are widely used in internet advertising.
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