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Hydroponic 2011 Website
Second release for Hydroponic's website.
Following the initial version we extended functionality and content all over the site.
We also implemented a communication strategy succesfully, increasing trafic on the site (x1000) and social activity across different platforms: blog, facebook, youtube, twitter.
Using Expression's Engine flexibility we had build and extended the collection manager to be able to manage different catalogs (clothing, skate and surf) across different collections.
We also released new sections: teams, blog, image gallery, video gallery and collective.
A clever and easy to go use of tags allows the system to connect all the content between different sections. In a rider profile you will see all the blog posts, images or videos related to the rider, automagically.
This allows the content editors to take advantage of automatic relations and focus easily on content.
Next we have developed an eCommerce system that allows them to quickly manage all their sales and customize some key points: like shippings, discounts, cupons from their CMS.
Site URL: http://hyclothing.es
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